The next step of KEY!'s career was made possible because of a connection with another hip-hop journeyman: producer Kenny Beats. Since then, KEY! has made standout appearances on various songs and projects, most notably alongside iLoveMakonnen on Father's 2014 cult classic ' Look At Wrist,' silently littering hip-hop with his flows and infectious ad-libs like the demonstrative “Hello!” he employed early in his career, and eventually touring with A$AP Mob after appearances on Cozy Tapes, Vol.

KEY! has been a presence in hip-hop, if an underrated one, for the better part of a decade, founding the Two-9 collective in 2009 and releasing solo mixtapes as early as 2012. The only luckier happenstance I can think of is stumbling upon a producer who is willing to match every idea and flow you can dream up, one who is capable of delivering the mesmerizingly pounding trap of “Dig It” or the warbly synths of “Hater.” And this is exactly what 777 is: a combination of personalities, talents, and musical minds that fit together better than too much alcohol on a Friday night and too much coffee and greasy breakfast on a Saturday morning. Seven is considered lucky in many Western traditions and explains the ubiquity of the number on slot machines all over Las Vegas and the world-lining up three sevens in a slot machine is often the luckiest and best outcome. “I’m my truest self, and I don’t care if I get dirty looks.Coincidentally, seven is also Sin City’s favorite number. “I’m not scared of anything anymore,” she explained to Apple Music. Her official studio debut, Nightmare Vacation, arrived in December of 2020, solidifying her place as one of the most exciting voices in rap, both in terms of style and bravery. Nasty favors industrial- and metal-leaning beats as much as she does traditional hip-hop jams, and on 2019’s Anger Management, produced by Kenny Beats, she flexes her versatility over a host of different styles from the major beatmaker. The MC broke through in 2018 with her mixtape, Nasty, her first with Atlantic Records and a stirring introduction to her energetic approach to rap music. “I want to make history every time I step into the booth,” she explained to Apple Music while describing her 2020 hit “OHFR?” The song, produced by 100 gecs’ Dylan Brady, is a pulverizing number, and Nasty, born Maria-Cecilia Simone Kelly, can hardly contain herself as she brushes aside haters and relishes in the stirring success she’s accrued in her career. It’s apparent in the way the Largo, Maryland native, born in 1997, attacks the beat, refusing to be silenced by the piercing snares and ground-shaking bass.

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