Single “No Guns Allowed” atones, featuring Snoop’s daughter Cori B as well as Canadian rapper Drake. Manic and overambitious, the song is all over the place. “Get Away” proves even less triumphant, in spite of slick production work. “So Long” remains pleasant, if less alluring, adhering to more of a traditional reggae sound. Possessing the total package, “Lighters Up” benefits from superb production and being enjoyable. Even given the positive message of rising above haters, Snoop’s best line comes way of “Ganja makes me lord of the land.” Closing a solid opening trio, “Lighten Up” features Mavado and Popcaan, both Jamaican musicians. Snoop Lion delivers his verses soundly enough, though it is the hook that highlights: “You can’t run away, run away / you gotta face this… time is moving fast.” “Here Comes the King” follows capably, featuring vocal assistance from Angela Hunte, who thrills on the hook. The production work balances traditional reggae cues while keeping in step with contemporary production work. “Rebel Way” opens Reincarnated with great promise.

Look no further than Reincarnated’s smoke-filled cover art. While the new Snoop refrains from many of the excesses of his gangsta past, he does, in Jamaican/reggae tradition, continue to assert his love for weed. The ‘reincarnated’ artist keeps things relatively clean. Another break with the past comes with Snoop’s eschewal of the infamous parental advisory label. Throughout the course of the 12-track set (16 tracks in deluxe form), Snoop Lion sings or pop-raps, never assimilating into his traditional MC flow. Switching gears from a comfort zone of gangsta rap, Snoop’s 2013 effort Reincarnated, released via RCA, is a reggae album. Snoop Lion arrives as the alter ego of veteran west coast rapper Snoop Dogg.

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